In 1974, another BMW Bavaria told the world you were heading for good things

A while ago when BMW's American advertising spending plan was about $19.95, this is the means by which their autos were pitched 

Burrowing through dusty boxes for intriguing old auto photographs, I kept running over a January, 1974 San Francisco Narrative games area, utilized as pressing material. Inside, route inside, among the game angling stories and minor promotions for markdown golf clubs, was this little advertisement for the new 1974 BMW Bavaria (sorry, I thought it was a 2002 at first look, because generally night dimness and fluffy halftone spots). 

The content of this promotion pitches the new Bavaria as - kind of - a materialistic trifle, additionally as a gas-tasting dependable machine that will help its proprietor make it happen. In Europe, it was sold as a straight-up extravagance auto. 

Proficient weight can be incredibly diminished with a tried and true auto. Being late for a business arrangement can cost you a lot of cash. Business depends on your vehicles' execution. BMW IS Reliability IN Each Feeling OF THE WORD!

"An astounding 20 miles for every gallon." The present 7 Arrangement can beat that figure, in city driving alone. 

BMW didn't get the opportunity to be a noteworthy brand in the Assembled States until a couple of years after this, which can be found in the way that exclusive four of the 14 San Francisco Inlet Zone dealerships recorded have "BMW" in their names (five, on the off chance that you tally "Bavarian Imports"). These autos, notwithstanding being seen as somewhat odd by standard American auto customers, weren't shabby; the 1974 Bavaria vehicle recorded at $8,468, which was $801 more than a fresh out of the plastic new Cadillac Car de Ville. When the Bavaria's bigger, gentler successor, the E23 7-Arrangement, turned out, the organization's promoting underlined execution and extravagance rather than trustworthiness

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